For founders who want clarity and guidance without full oversight.
Monthly or bi-weekly strategy calls
High-level marketing and growth direction
Feedback on channels, ideas, and initiatives
Light async support for quick decisions
Best for early-stage brands or teams needing a strategic sounding board
More hands-on support across strategy, channels, and partners.
Ongoing marketing and growth strategy
Channel direction (paid, creative, retention, etc.)
Agency and partner guidance
Regular check-ins + async support
Light oversight of execution
Best for brands ready to grow but needing structure and direction
Embedded strategic partner driving marketing and growth decisions.
Full marketing oversight and leadership
Ownership of strategy across channels and partners
Agency sourcing, vetting, and management
Go-to-market and launch strategy
Deep involvement with founders and team
Best for growth-stage brands scaling aggressively or navigating complexity
Project-Based Work
Growth strategy sprints and roadmaps
Go-to-market and launch strategy
Marketing and channel audits
Agency and partner strategy
With 12+ years of experience across agency and brand-side marketing, she works with fashion, wellness, and lifestyle brands to bring clarity to strategy, partnerships, and execution. Rebecca operates as a fractional marketing leader, guiding founders and teams on where to focus, who to partner with, and how to scale effectively.
She has worked across 30+ brands and specializes in connecting strategy to the right channels, partners, and opportunities to drive meaningful growth.
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